For a personal vehicle a colour wrap can be an effective way to extend the body life of their vehicle. It is a cheaper option that paint, and can be removed or changed without any damage. Having a vinyl barrier between the original paint prevents rock chips and minor scratches, helping the car keep its value. Many people wrap their vehicles prior to selling to increase their profit from the sale. Wrapping a company vehicle has proven to be a beneficial way to catch the eyes of potential local clients in a non-aggressive environment for many businesses. As opposed to t.v or radio ads, seeing a passing vehicle does not interrupt the customers current activity, but merely pops into their view and catches their attention while going about their day. It is always enjoyable to see a uniquely coloured vehicle passing by, and by repeat sightings the company keeps top of mind brand awareness. For a one time cost, you are able to reach thousands of potential customers and instill your companies presence with local consumers.